capture planning

v. An organized process designed to qualify a business opportunity in preparation for a bid-decision through defining and understanding the competitive environment; typical timeframe is 1 to 2 years pre-RFP and flows into the proposal development phase.

Capture Planning

Our comprehensive capture management support provides an organized methodology to position your business for success. Our capture planning increases win probability by developing a thorough understanding of the customer, competitors, and your company's solution. A strong capture plan increases the likelihood of success and provides a framework for efficient proposal development. WhiteMatter can help you enhance your capture management activities by:

  • Developing a compelling win strategy and a strong proposal blueprint

  • Designing, preparing, and maintaining the formal capture plan

  • Assembling a strong team, including internal and external team members

  • Conducting customer and competitor analysis as well as gathering opportunity intelligence

  • Developing source selection evaluation process insight and understanding

  • Conducting self assessments (e.g., readiness review)

  • Conduct pricing analysis, intelligence gathering, and assessment

  • Developing win themes, discriminators, and ghosts

  • Brainstorming solid and effective technical, operational, management, personnel, business, and pricing approaches

  • Identifying potential risks and developing avoidance or mitigation strategies

  • Establishing resource needs, including overhead and B&P budgets